I have two daughters. One is 12 (going on 16) and the other is 8. My youngest is Gillian, who loves to come up with money making schemes. The trouble is she doesn’t quite grasp the concept.
The first time she decided to start her own business, she set up a lemonade stand in our driveway. Of course, she decided to do it in the early afternoon… on a weekday. There wasn’t a soul in our neighborhood. I think only one car even drove by in the hour she was out there. I was out there washing my truck and luckily I had recently taken the Light Rail and had a pocket full of dollar coins. So, I drank the whole gallon of lemonade myself and paid her a $1 for each glass.
I came home a few weeks ago and she was outside with the neighbor girls behind a card table selling “ice cold” water and snacks. I found out they were doing pretty brisk business – selling the water for a dime and full snack bags of Nutter Butters or Ritz Bitz for a quarter. The neighbor girls supplied the products. Her “share” of the profits was about $1.30. I figured that my neighbor’s had NOT given their daughters permission to sell their snacks – so I made Gillian give the money back. I tried to explain that selling snack bags that cost 60 cents each for 25 was bad business. Boy was she pissed!
To somewhat make amends and to teach her a lesson in economics, I took her to the grocery store to bankroll the next sale. First, we bought some frosted cupcake cookies. 20 cookies for $3.50. I told her these were a premium item and that she should charge a quarter a piece, thus netting a nice $1.50 profit. We also bought a package of 3 dozen Double Stuff Oreos for $2.99. This is the item to get people coming to the stand… and at a dime each; they’d still make a little profit. Where they make the pure profit is on the water/lemonade at ten cents a glass. Honestly, who can eat cookies without washing it down? Confident I had instilled some economic knowledge into my young daughter, we went home with our purchases.
The next day I came home from work to find all the neighborhood kids congregated in my yard. My chest puffed out with pride as I thought of the life lessons and money making savvy I had passed on to my daughter. When she came in the house a few hours later I asked how much money she had made. NOTHING! She and the other girls gave everything away to their friends or pigged out on the cookies themselves! So all they got for their labor was a stomach ache.
…and I’m out six bucks.